Lately google did something to their rank algorithm, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, lumber tarps, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, best smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like trailer straps, then it will be easier to do article marketing.
Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, transport chain, explains some interesting concepts, , good writing, interesting content, indexed and cached, this article serves it’s purpose well.
Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s easy and really useful, no one should miss this tool out.